Directed the promotion of high-profile Coaches vs. Cancer Classics tournaments at Madison Square Garden, focusing on strategic sponsorship selection to maximize ROI. Managed all promotional activities, including equipment set-up, staffing, and the integration of participants and sponsors. Oversaw the creation and promotion of collateral materials, budget management, and entertainment coordination. My leadership ensured effective use of the budget and impactful sponsorships, enhancing the tournament’s visibility and engagement.
NBA 2K12 VIP interactive lounge area
In-arena and on-court branding
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