Developed and launched a new e-commerce store for High West Distillery, overseeing the design and implementation of merchandising and marketing strategies. Spearheaded the operational development of all aspects including logistics, including pricing, production, inventory, and fulfillment. By optimizing e-commerce performance, I enhanced the customer experience and drove significant sales growth. Implemented effective strategies for inventory management and streamlined fulfillment processes, ensuring a seamless and efficient online shopping experience.