Directed the planning, coordination, execution, and optimization of NBA 2K's annual launch party, encompassing the overall strategy, venue logistics, activations, musical performances, and influencer appearances. By leveraging strategic insights and meticulous organization, I ensured a seamless and impactful event that enhanced brand visibility and engagement. My leadership in managing all aspects of the launch party demonstrated my ability to orchestrate high-profile events, optimize marketing efforts, and deliver exceptional experiences that resonated with both media and consumers.
NBA athletes Derrick Rose and Josh Smith
Press interview with NBA athlete Russell Westbrook
DJ Drama spinning at the NBA 2K11 Launch Party
Nick Cannon, musician and host of America's Got Talent
NBA athlete Andre Iguodala playing NBA 2K11
Musical artist Common performs at NBA 2K11 Launch Party
NYC venue, Good Units, is transformed into the ultimate party for NBA 2K12's launch
Press interview with NBA athlete Scottie Pippen
NBA athlete Robert Horry grabbing the sticks in NBA 2K12
MTV's Sway Calloway overseeing an MC battle
Musical artist Jadakiss performing at NBA 2K12's launch party
Musical artist Busta Rhymes giving the NBA 2K12 crowd a private, inimate performance
NBA 2K10 takes over Manhattan's Capitale venue for a remarkable launch party
NBA athlete Nate Robinson and musical artist Wale compete on the big stage as DJ Cannon spins
NY legend Bobbito calls the action during the live on-stage competition
Musical artist Wale performs at the NBA 2K10 launch party
NBA athlete Robin Lopez receives a coveted NBA 2K influencer travel kit
Press interview NBA athlete Andre Iguodala at NBA 2K10's Launch Party
NBA 2K9 Invitation
NBA 2K11 Invitation
Musical artist Jadakiss performs at the NBA 2K12 Launch Party
NBA athletes Robin and Brook Lopez partake in a game of NBA 2K12