NBA 2K12 Momentous Trailer featuring Eminem and Royce Da 5'9'
Oversaw all music selection, negotiations, licensing logistics, NBA league approvals, and budget for in-game NBA 2K soundtracks. Additionally, developed global digital marketing strategy and creative design usage of music in viral marketing content including TV, promotional videos, out-of-home, print, radio, and social media.
Hired and collaborated with renowned musical artists such as Snoop Dogg to create an original track for NBA 2K, as well as promotions including NBA 2K11 Motion Capture & Press Interviews.
NBA 2K11 Premiere Gameplay Trailer featuring original track from Snoop Dogg.
NBA 2K10 ESPN Interview - The Sound of Music
