Led the conception and implementation of yearly TV and paid media campaigns featuring prominent movie, music, TV, and athlete celebrities, catapulting “2K” into the status of a household name.
NBA 2K10 Commercial - Cover Reveal featuring Spike Lee
NBA 2K10 Vote for Cover Promotion News Coverage - NY Post
NBA 2K10 Vote for Cover Promotion
NBA 2K10 delivered a first-of-its-kind promotion that let fans choose the final Kobe cover of "NBA 2K10" through an online voting system.
NBA 2K10 Commercial - Take Over Lauch Ad
NBA 2K10 Print Ad Creative - Single Page
NBA 2K10 Print Ad Creative - Spread
NBA 2K10 Commercial - Gold Room featuring Kobe Bryant, Derrick Rose, and Chris Hardwick
NBA 2K10 Commercial - Mamba vs Pooh featuring Kobe Bryant and Derrick Rose
NBA 2K10 Commercial - My Player Mode featuring Chris Hardwick and Derrick Rose
NBA 2K10 Package Design - Sleeve Only
NBA 2K10 Package Design
Acted as franchise expert at influencer events and advertising shoots educating celebrities and athletes on the brand and key features.
Founded acclaimed soundtrack and oversaw track selection, licensing rights, viral video creation, TV spot
integration, and event activations.
integration, and event activations.
