NBA 2K11 PlayStation Online Banner Ad
Transformed the NBA 2K franchise from the #3 position in the industry with a 20% market share to the #1 rated and best-selling basketball franchise of all time. Leveraged comprehensive market research and strategic initiatives to drive significant growth, with NBA 2K11 selling over 5 million copies. This effort resulted in a 67% increase in profitability year-over-year and a remarkable 614% growth over a five-year period. My leadership and data-driven approach to marketing and brand strategy were crucial in achieving these record-breaking results and solidifying the franchise's dominance in the market.
NBA 2K11 Interactive Mosaic Website
NBA 2K11 Teaser Commercial - What If? featuring Michael Jordan
NBA 2K11 Announcement Commercial - He's Back featuring Kobe Bryant
The official TV spot, aired during the 2010 NBA Finals between the Boston Celtics and Los Angeles Lakers, announcing the launch of NBA 2K11
NBA 2K11 Launch Commercial - Signature Moves featuring Derrick Rose, Rajon Rondo, and David Lee
NBA 2K11 Launch Commercial - MJ'S Greatest Moments featuring Russell Westbrook, Derrick Rose, Rajon Rondo, Andre Iguodala, and Josh Smith
NBA 2K11 Launch Commercial - Genghis Khan featuring Josh Smith, Russell Westbrook, Andre Iguodala, Derrick Rose, and Rajon Rondo
NBA 2K11 Launch Commercial - Iguodala Night featuring Russell Westbrook, Andre Iguodala, and Josh Smith
NBA 2K11 Dynamic Facebook Page
NBA 2K11 Twitter Influencer Campaign (5 Day Trending Topic)
