Leveraging data insights, defined customer profiles to overhaul Need for Speed Most Wanted’s brand identity, leading to a 30% market share growth and a franchise high in game pre-orders. Featured below is the Need For Speed Most Wanted Launch Commercial - Directed by Jon Favreau. The 'Most Wanted' TV spot delivered a one-of-a-kind showdown on the streets of Los Angeles, CA blending live action cinematography with high definition video game footage. Directed by legendary filmmaker Jon Favreau, this piece served as the marquis advertisement in a multi-million dollar campaign to promote Need For Speed's latest product launch.
