Need For Speed Most Wanted GameStop NASCAR.
Utilized extensive experience in national retail and trade marketing to forge a strategic product partnership with GameStop, involving a comprehensive campaign across multiple channels. This partnership included in-store point-of-purchase materials at over 6,000 locations, online promotions, TV advertisements, and exclusive campaign art featured on Joey Logano’s GameStop race car. My senior leadership in orchestrating this multi-faceted campaign not only maximized brand exposure but also drove significant market impact, showcasing my ability to manage large-scale partnerships and execute integrated marketing strategies effectively.
Need For Speed Most Wanted GameStop NASCAR in race action.
Electronic Arts Slim Jim Retail Partnership + POS Promotions featured in over 7,000 stores. This also included heavy promotion through additional registration prize giveaways to increase awareness and participation.
Electronic Arts Slim Jim Retail Partnership Mobile Promotions.
Titanfall Collector's Edition featuring collectible 18" LED hand-crafted titan figurine, Full-size hard cover art book, and exclusive schematic poster of Atlas Titan.
The Titanfall collector’s edition was the largest and most expensive to date in the videogame industry priced at $250. Limited quantities were produced and individually numbered to drive demand. The result was a sell through over 50,000 in a matter of a few months all through eCommerce channels.
