Conceived, designed, and delivered the NBA 2K10 10th Anniversary Collector's Edition, which included a custom game storage locker, a Kobe Bryant MacFarlane figurine, and a Shepard Fairey Studio Number One Poster, along with exclusive in-game content. Managed the entire go-to-market process, including developing profit and loss (P&L) models for financial approval. Oversaw logistics involving overseas manufacturing teams, cost estimations, legal requirements, and retail channel coordination. My strategic approach ensured successful product launch and execution, driving significant brand value and financial success.
