Spearheaded competitive analysis to identify and secure strategic partnerships with prominent hospitality entities, leading to Sojourn’s recognition as one of the 'World's 10 Best Active Tours' by Frommer's. I led the production and editing of the 'World's Best Bike Tour' video series, showcasing Sojourn's marquee product, Vermont Bike Tours. By integrating these strategic partnerships and content initiatives, I enhanced brand visibility and credibility, driving significant market interest and establishing Sojourn as a leader in premium bike tours.