Led the strategic partnership with FIFA and first-party licensors (Microsoft, Sony, and Nintendo) to launch EA’s Soccer and Speed Tour. This national tour significantly boosted brand awareness by featuring FIFA 13 and Need for Speed Most Wanted in high-traffic locations, enhancing product affinity and fan engagement. Through meticulous planning and execution, I drove substantial increases in product interaction and created opportunities for fans to win exclusive prizes, demonstrating my senior leadership in managing high-profile partnerships and executing impactful marketing initiatives.
