Directed cross-functional collaboration between marketing, sales, creative, and product teams to develop a new licensing strategy, leading negotiations with Fortnite for a strategic partnership that introduced Superplastic’s characters, Janky and Guggimon, to Fortnite Chapter 2 Season 7 Battle Pass. This innovative collaboration expanded our market penetration by 152% within the gaming industry, leveraging targeted promotional efforts through YouTube live-stream influencers. By aligning cross-functional teams and overseeing every aspect of the licensing process, I demonstrated strong marketing and operations leadership, driving brand visibility and seamlessly integrating our IP into one of the world’s largest gaming platforms.
