Directed market trend analysis and consumer insights with cross-functional teams, leading to the strategic expansion of Superplastic IP into Web3. This initiative secured high-profile partnerships with Gucci, Christie’s Auction House, Paris Hilton, and Shopify, culminating in a $10M revenue increase. A notable project, "The Janky Heist," featured a unique NFT drop in collaboration with Christie’s, showcasing innovative blockchain mechanics and exclusive contributions from top NFT artists, significantly elevating brand visibility and engagement.
