
Spearheaded the strategic partnership deal between Superplastic and Gucci to launch the highly successful 'Supergucci' collection, a three-part collaboration that blended traditional luxury with digital innovation. This initiative featured ten limited-edition NFTs and handcrafted Italian ceramics, combining Gucci's iconic branding with Superplastic’s animated virtual celebrities. The partnership drove significant revenue growth, expanded our digital footprint in the metaverse, and positioned Superplastic as a leader in the intersection of luxury fashion and digital art. The collection, sold through the Gucci Vault online concept store, underscored my ability to forge high-impact collaborations that merge brand heritage with emerging technologies.


