Secured a high-impact global sponsorship and content deal with Mercedes-Benz, leveraging in-depth market research and data-driven insights to position Superplastic’s characters, Janky and Guggimon, as the celebrity faces for their E-Class car launch. This partnership, featured prominently at CES 2023, included the reimagining of the iconic 'Wackeldackel' as the adventurous Superdackel, along with an 8.2-foot statue and a special-edition handcrafted wooden figure. The collaboration effectively fused luxury automotive with digital entertainment, driving significant revenue growth and brand visibility. This initiative highlighted my unique ability to leverage data and research to craft and execute strategic partnerships that deliver measurable success and enhance brand value.
