
Oversaw the selection and negotiation of product, promotional, and content partnerships with major artists, including Post Malone, resulting in a 33% increase in brand awareness and growing our social media following from 80K to 22M with a 10% average engagement rate. Co-developed The Legend of Malone art toy in collaboration with Post Malone, designed to capture the essence of his most iconic hits, including 'Sunflower,' 'Rockstar,' and 'Circles.' This highly sought-after collectible, featuring interchangeable parts, engaged fans and collectors, driving both revenue and brand loyalty. The success of this partnership demonstrated my expertise in leveraging celebrity collaborations to significantly expand market presence and drive customer engagement.

