Identified and secured a high-profile partnership with The Weeknd to launch a limited-edition vinyl toy collection, celebrating the 10th anniversary of his debut album Kiss Land. This collaboration featured premium, meticulously crafted figures inspired by the album's themes, driving both brand engagement and product demand. By aligning our marketing strategy with The Weeknd's brand, I successfully expanded our audience reach and enhanced our brand's positioning within the entertainment and collectibles space. The partnership underscored my ability to negotiate and execute innovative product and promotional content partnerships that deliver tangible business results and strengthen brand affinity.
