Vermont Maple Sugar Maker Association's New Identity
Leveraged consumer feedback and data insights to spearhead the redesign of the Vermont Sugar Maker Association’s brand identity. Guided the development of a comprehensive playbook, retail packaging, event displays, and marketing guidelines. By harnessing market research and data-driven insights, I ensured that the brand strategy and design were effectively aligned with consumer preferences, enhancing brand appeal and market presence. This design is now on bottles of maple syrup sold everywhere in Vermont.
Vermont Maple Sugar Maker Association's Old Identity